2013 BMW 750Li

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The new 7 Series boasts a revised exterior that features new technologies such as available LED headlights. The interior of the new 7 is similarly enhanced with a newly redesigned iDrive system and the availability of an optional Bang & Olufsen High-End Surround Sound system. The new 2013 7 Series arrives in US BMW center showrooms in late summer 2012, except for the ActiveHybrid 7 which arrives in early fall.

Exterior Design: Innovation and Stylish Presence

The BMW 7 Series has traditionally set the highest standards for aesthetic appeal and innovative technology. In the luxury sedan segment it represents the epitome of athletic elegance and sporty driving dynamics. The new BMW 7 Series reaffirms its stylish presence and sporting prowess through expressive new design features at the front and rear.

From the front, the long, broad hood of the BMW 7 Series gives it an elegant profile. The contour lines of the hood draw the eye to the upright new BMW kidney grille as they extend forward. The grille's chrome surround is now larger, a change which - together with a new kidney grille design that includes nine slats in place of the previous 12 - gives it greater prominence and reinforces the car's presence on the road.

A large, full-width air intake dominates the lower section of the revised front apron. It is now split into three sections, a pair of chrome bars marking its outer sections and adding further depth to the car's sporty looks. Included is BMW's innovative "air curtain" technology, which lowers fuel consumption at higher speeds by forcing the air to flow more aerodynamically around the front wheels.

Hallmark BMW proportions, such as a long wheelbase, short front overhang, long, sweeping hood and set-back passenger compartment with a coupelike roofline, define the sporting and elegant silhouette of the BMW 7 Series. The exteriors mirrors have been redesigned and now feature integrated directional indicators.

The powerful rear of the BMW 7 Series reflects its performance potential. The horizontal lines and subdivision of the rear into several levels visually lowers the height of the car. The design of BMW's traditional L-shaped taillights, linked by an eye-catching chrome strip, remains unchanged. They are now richer in contrast thanks to differing shades of red. A second, delicately sculpted chrome strip draws a visual connection between the two slim reflectors in the rear apron. Another slim chrome bar between the four chromed tailpipe tips in the rear apron is a distinguishing feature of the V12 760Li flagship.

The new BMW 740i/Li and 750i/Li are equipped with standard Adaptive Xenon headlights. Adaptive LED Headlights, which are optional on those models and standard on the 760Li provide a fresh take on this established feature. In both cases, the Corona light rings for the parking lights and daytime running lights also featuring LEDs. The result is a stunning, distinctively BMW showcase for the innovative light technology. In addition, they also generate the low beam and high beam light from the two light rings. The result is the brand's hallmark twin round headlight look being expressed even more strikingly - not only with the daytime running lights switched on, but also when the headlights are activated in the dark.

BMW 750Li: Review (2/2)