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2011 Chevrolet Colorado Concept

2011 Chevrolet Colorado Concept

Chevrolet today revealed the Colorado Show Truck in advance of the Bangkok International Auto Show, where it is making its global public debut. The concept previews the next-generation Colorado midsize pickup truck, which will build on Chevrolet's strong truck DNA and award-winning heritage. The Colorado goes on sale in Thailand later this year. (continued below)

2011 Colorado Concept Photo Gallery
2011 Chevrolet Colorado Concept

Chevrolet Colorado Show Truck Previews Next-Generation Midsize Pickup

Source: Chevrolet | Published: Tue Mar 22, 2011

(continued from above)

"Thailand is the world's-largest market for midsize pickups, so this was the perfect location in which to unveil our new Colorado," said Susan Docherty, vice president, GMIO Sales, Marketing and Aftersales. "Trucks have been part of Chevrolet's core for nearly all of its 100-year history. The Colorado reinforces that heritage with expressive design, refinement and uncompromising capability."

The show truck features an extended-cab body atop a high-stance AWD chassis and rides on large, 20-inch wheels and off-road tires. Power comes from an efficient 2.8L turbo-diesel engine, which produces a broad torque band for excellent cargo and towing capability.

"Although this is a show vehicle, the basic proportions and form convey the vision for the next-generation Colorado that we will bring to market," said Brad Merkel, GM's global vehicle line executive. "It reflects a stylized version of the new truck, one that takes into account rugged dependable truck capabilities for commercial use as well as sophisticated refinement for personal-use needs."

While the new Colorado was developed within GM's global product development organization, engineers took careful steps to ensure it would meet local market needs. Roberto Rempel, GM's global vehicle chief engineer, lived in Thailand for several months during the truck's development, immersing himself in the market and observing how the Thai people use their trucks and the road conditions they experience.

"Pickups are instrumental in the vibrant Thai economy and owners take great pride in their trucks, which are used for both work and personal driving," he said. "These customers ask a lot of their trucks, so the powertrains and chassis must be very robust to earn their trust - and that's exactly what we've delivered."

Exterior Design

The Colorado show truck's purposeful design conveys strength through bodywork that appears tightly wrapped over the chassis and a wide, confident stance. In the front, Chevrolet's internationally recognized gold bowtie and dual-port grille are framed by large headlamps that flow into the front fenders, and an extractor vent on the hood.

"Around the globe, pickup trucks are associated with strength, capability and function - and that's exactly what the Colorado show truck embodies," said Ed Welburn, GM vice president of Global Design. "Its broad-shouldered proportions are derived from nearly a century of Chevrolet truck heritage."

Pepperdust Metallic exterior paint is accented with polished aluminum details in the fascias, as well as integrated side steps and black-masked projector-style headlamps with LED lighting elements. At the rear is a full-width LED-lit tail lamp, which creates a striking appearance when illuminated.

Additional exterior details include:

  • A streamlined "cab collar" design with a body-color hard tonneau cover on the bed,
  • Gray accents on the side, front and rear lower moldings,
  • 20-inch aluminum wheels featuring a "liquid metal" finish, with Stone Gray color wheel ports,
  • Cooper 285/50 R20 ZEON LTZ tires,
  • Outside mirrors with LED turn-signal indicators.

Chevrolet Colorado Concept: Review (2/2)

Specifications
Key: AT - automatic transmission, MT - manual transmission, F/R/AWD - front/rear/all wheel drive
Powertrain
Type V6, Turbodiesel
Displacement 171 cu in (2800 cc)
Power n/a
Torque n/a
Redline n/a
Driveline n/a
Transmission n/a
Brakes & Tires
Brakes Front - Rear n/a
Tire Size Front - Rear R20
Exterior Dimensions & Weight
Length n/a
Width n/a
Height n/a
Curb Weight n/a
Performance
0-60 mph n/a
1/4 Mile n/a
60-0 Braking n/a
Top Speed n/a
Fuel Economy
EPA Fuel Mileage - City/Highway n/a
Origin & Price
Origin United States of America
Base Retail Price (MSRP) n/a

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