(continued from above)
Created as a bespoke concept vehicle, the fastback introduces Ford's first
truly global design language as the momentum of the company's One Ford product
plan continues to build.
"The Ford Evos Concept unites three key elements
which are at the core of our One Ford global product strategy: outstanding
design, smart technologies and fuel economy leadership," said Derrick Kuzak,
group vice president of Global Product Development.
"With its compelling
design and innovative technology experience, this is a clear demonstration of
the exciting vision we have for the Ford brand. While you will never see this
car on the road, the next generation of Ford products around the world will
display many of the distinctive design ideas and advanced technologies it
showcases."
Ford's New Design Direction
The Ford Evos
Concept was specifically developed to introduce the new Ford design direction.
Key design elements will be applied to forthcoming Ford vehicles.
The new
global design DNA provides the company's worldwide design teams with a common
framework to guide the creation of new products, enabling them to shape a
coherent family of distinctive vehicles sharing the same fundamental design
character.
"We wanted the Ford Evos Concept to give a clear message about
where Ford design is heading - shaping vehicles that are fun to drive, have a
strong premium visual appeal, and above all, are stunningly beautiful," said J
Mays, group vice president, Design and chief creative officer.
"Our
exciting new design DNA has been developed and refined by an intensive effort by
all of our talented global design team," said Mays. "As a team, we wanted to
create a more technical design vocabulary to help communicate the smart
technology that is now core to the Ford brand. In addition, we worked
particularly hard on meeting the high-expectations of a new generation of buyers
- a group of consumers who have grown up surrounded by beautiful, premium design
work on even the most affordable products."
Ford Evos Concept: Review (2/2)
