Loading
Facebook YouTube Twitter RSS Feed Newsletter

Free Car Insurance Quote - Enter Zip Code:

Review (2/2)

Ford Previews All-New EcoSport at New Delhi Auto Expo As New Product Momentum in Asia Continues to Build

Source: Ford | Published: Thu Jan 05, 2012

(continued from the previous page)

Strengths Under EcoSport's New Shape

Designed to offer balanced performance on paved roads as well as off-road terrain, the all-new Ford EcoSport is ideal for the urban consumer who wants the versatility to escape the city.

Developed to world-class product standards via the Ford global product development system, the next-generation model delivers on key traits customers all around the world demand:

Smart - New technology and features from Ford will be central to the all-new Ford EcoSport ownership experience. It will offer innovative equipment normally not found in this class of vehicle.

Green - Fuel efficiency was a key factor in the development process, as Ford targets the EcoSport to deliver leading fuel economy in its segment.

Safe - The all-new Ford EcoSport has been engineered to meet the most demanding safety standards in the various markets where it will be sold. Its weight-optimized, highly resistant body, developed with advanced software and design tools, combines zones aimed to absorb the forces of impact with an extremely rigid cell to protect its occupants.

Quality - The all-new Ford EcoSport will deliver impressive levels of quality and craftsmanship, reflecting its new world-class design and engineering story, and has endured rigorous developmental testing around the globe. Low maintenance costs and great durability were also key objectives in the development process.

New Global Products for Growth Markets

Previewing the vehicle design first at the 11th Annual Auto Expo in New Delhi gives Ford the opportunity to introduce EcoSport to consumers in one of the world's biggest automotive growth markets ahead of its future global rollouts.

The new EcoSport was developed on Ford's new global B-segment platform, which will be the basis for an array of new small-car products from Ford in the coming years. By mid-decade, the new Ford B-platform family of vehicles will represent more than 2 million units of annual production as compact cars continue to drive global growth.

The EcoSport has been a market phenomenon since it was launched in South America in 2003 as the region's first affordable SUV, selling 700,000 vehicles in nine years. It created a new segment and popularized features that many consumers had wanted.

The EcoSport will be produced at ultra-modern, flexible assembly plants in Brazil, India, and other markets to be announced at a later time. The EcoSport as a global vehicle is an example of the technical ability of Ford's global engineering and high level of integration of the design and engineering centres around the world.

The project was led by Ford's Development Center in Camacari, Brazil, one of the most specialized in the development of compact cars. The team leveraged Ford engineering strength and SUV expertise from around the world to create the all-new EcoSport.

"The new EcoSport is a significant milestone for our global product development process," said Derrick Kuzak, group vice president, Global Product Development. "It proves that great small-car models for growth markets can be created in growth markets, using One Ford to leverage our global design and engineering expertise."

EcoSport's development was shaped by market research in all of the regions where it will be sold. This helped create a unique vehicle, focused on the needs and desires of consumers. It will eventually be sold in nearly 100 markets worldwide.

Ford EcoSport: Photo Gallery, Review (1/2) and Specifications

Top Top
Ford
Latest Updates
2013 Lexus LS 4602013 Lexus LS 460

Tue Jul 31, 2012

2013 Infiniti M35h GT2013 Infiniti M35h GT

Thu Jul 05, 2012

2013 McLaren MP4-12C Spider2013 McLaren MP4-12C Spider

Wed Jul 04, 2012

2013 Mercedes-Benz CLS 500 Shooting Brake2013 Mercedes-Benz CLS 500 Shooting Brake

Tue Jul 03, 2012

2013 Audi TT Coupe S line competition2013 Audi TT Coupe S line competition

Tue Jul 03, 2012

Top 18





Desktop Wallpapers
Highlights:
Copyright © 2003-2012 Cardotcom.com. All rights reserved. Contact Us :: Terms of Use :: Privacy Policy