(continued from above)
The Genesis Prada, based on the 2012 Genesis sedan and featuring
Hyundai's Tau 5.0 GDi engine, was unveiled at a media event in downtown Seoul.
Over 100 VIPs, company executives and media members attended the event, which
was held at an art gallery in downtown Seoul.
Genesis Prada is
characterized by a special design that combines Prada's sophisticated
innovation, attention to detail and uncompromised quality approach with
Hyundai's advanced technology and expertise in car manufacturing. Hyundai and
Prada worked together for over two years to perfect the model, after unveiling a
special edition at the 2009 Seoul Motor Show. This is the first time a
production model is being introduced to the market.
The joint project of
Genesis Prada is the result of both companies' approach to create a highly
unique version of the Genesis model, addressed to the most sophisticated
clientele. In particular, the project reflects Hyundai's new marketing
direction, "New Thinking. New Possibilities.", which aims to provide customers
with new experiences and values beyond their expectations. This matches the
brand image of Prada, which also balances tradition and innovation.
Genesis Prada is based on the 2012 Genesis, which was
launched in February this year. The car, which won the prestigious 2009 North
American Car of the Year award, is powered by Hyundai's Tau V8 engine, which has
been chosen as one of Ward's 10 Best Engines for three consecutive years since
2009. The 2012 Genesis's Tau 5.0 GDi engine delivers a peak power of 429 hp and
a maximum torque of 376 lb-ft, mated with an eight-speed automatic transmission
that allows drivers to enjoy the cars power and driving dynamics to their
Genesis Prada comes in three special colors - Black Nero,
Blue Baltico and Brown Moro - that are applied with a three-layer coat
technology with stereoscopic gold pearl. Dark chrome is applied to the radiator
grille, emblem and door handles to reflect the unique palladium-coated buckles
on Prada's bags. The innovations introduced by Prada include also 19-inch alloy
wheels and an outer antenna with a wedge shape.
For the interior, the
dashboard and the upholstery have also been revised and artisan-crafted in "saffiano"
leather - Prada's signature top quality leather - to obtain a luxurious and
Genesis Prada will be produced by customized
personal orders, while the limited Genesis Prada badge and GP500 emblem will
emphasize the scarcity of the car. Hyundai, together with Prada, will carry out
exclusive VIP marketing activities to provide customers with ultimate
satisfaction and convenience.
Hyundai plans to offer a limited number of
1,200 units in the Korean market, later exporting to a limited number of Middle
Eastern and Asian countries, including China.