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Urus' Design
Lamborghini design is unique. Every Lamborghini is an artwork of avant-garde
design, a technical sculpture in rapid movement. Every Lamborghini is pure and
minimalist - exhibiting a clear focus on what matters. The Lamborghini Urus
concept car adheres to this logic just as firmly as the Aventador sports car.
Extremely tight, razor-sharp lines define a precision that is at the very
forefront of automotive design. And the clean, taut, finely executed surfaces
show the exceptional degree of competence and experience possessed by
Lamborghini in design, construction and bodyshell manufacturing. The result is a
tremendously precise design language with a strong technical appeal that is
amazingly spirited and light in its expression.
It starts at the front, which already displays the clear family resemblance. The
strong three-dimensionality with sharp lines, a clear arrow form, large air
intakes left and right, the Y shape in the headlamps, the aerodynamically
refined function of the elements and the lines that run from the hood over the
roof to the rear of the vehicle - these characteristics of the Lamborghini
design language are all evident in the Urus.
And yet every single detail has been reinterpreted - for example, the headlamps
now take on a horizontal, heptagonal form and feature full LED technology
consisting of two arrays each with three high-performance LEDs. LED light guides
lend the daytime running lights their characteristic Y-shape, while the LED fog
lamps are positioned beneath the huge air intakes. Between them is the adaptive
front spoiler. Characteristic for the side view of the Urus is the narrow window
surface that tapers sharply toward the rear. Together with the highly dynamic
roofline and the extremely muscular rear wheel arch, they create a taut and
powerfully sporty look. The marked indent formed behind the front wheel arch by
the air intake breaks the side view to give it a surprising degree of lightness.
Substantial wheels are part of any Lamborghini, especially if it redefines
dynamics in the SUV segment - the all-new 24-inch wheels sport a double-spoke
design and are forged from matte-finish aluminum. Five carbon fiber winglets
optimize ventilation. The Urus is painted in a rich, lightly shimmering red that
offers the ideal contrast for the many bodyshell parts made from carbon fiber
reinforced polymer. A large proportion of the front spoiler, the complete side
sills and the mighty rear diffuser all clearly display their carbon fiber
origins. There are no conventional exterior mirrors, instead small and
aerodynamically optimized cameras monitor traffic conditions behind the vehicle.
These images are displayed via two TFT screens placed in ergonomically perfect
positions on the left and right of the cockpit.
The rear end of the Urus is astonishingly round for a Lamborghini; it looks
powerful, but in no way bulky. The narrow rear lights featuring the Y signature
are connected by a black strip that adds emphasis to the car's breadth. The
attention paid by Lamborghini designers to detail is evident everywhere, even on
the exhaust system. The four hexagonal end pipes are carefully fitted into
chrome surrounds.
Interior Design
The Lamborghini Urus completely redefines the term sporty within the SUV
segment, yet without restricting its everyday usability. This is particularly
evident in its interior - the driver and up to three passengers feel like they
are wearing a perfectly made-to-measure suit - carefully fitted, but
comfortable. Yet there can be no doubt that what we are dealing with here is the
ultimate sports car among SUVs. Virtually the complete interior is - in keeping
with the Lamborghini lightweight design strategy - finished in carbon fiber
reinforced polymer.
Automobili Lamborghini possesses a unique competence in the use of carbon
materials, and exhibits this innovative technology in the Urus concept car. The
center tunnel is particularly notable - an open, skeletal carbon fiber structure
made from Forged Composite. It carries through the entire interior and is only
partially clad in leather-upholstered cushioning. Single cushions also clad the
four bucket seats. The seating position is lower and flatter than in any other
vehicle in the segment. Also all four bucket seats are made from Forged
Composite.
The Lamborghini Urus concept car also features an extremely minimized operating
philosophy. Behind the steering wheel are only the shift paddles for the
dual-clutch transmission. All other functions such as indicators, lights and
windshield wipers are incorporated into either the multifunction steering wheel
or the center console. The driver is delivered information via a freely
programmable TFT screen behind the steering wheel. Secondary functions like
navigation, entertainment and climate control are operated via a touchscreen on
the center tunnel. A further touchscreen is available for rear seat passengers.
Heritage and Name
Permanent all-wheel drive is part of the Lamborghini DNA; but the brand from
Sant'Agata Bolognese is also no stranger to the SUV segment - Lamborghini
founded the super-luxury SUV segment with the legendary LM002. When it was
unveiled in 1986, the LM002 was an absolutely revolutionary vehicle. An
automobile suitable for off-road driving with a twelve-cylinder engine and 450
hp, a top speed of more than 210 km/h, a luxurious interior and, above all, an
absolutely stunning appearance - it was utterly unthinkable at the time. The
Lamborghini LM002 remained in production until 1992. And, although barely more
than 300 units were ever built, the LM002 has secured its place in automotive
history.
With the Urus, Lamborghini designers and engineers have created a new icon in
automotive history - that much is certain. As has long been the tradition at
Lamborghini, its name is derived once more from the world of bulls - the Urus,
also known as Aurochs, is one of the large, wild ancestors of domestic cattle.
Urus bulls could measure up to 1,8 meters at the shoulder. The Spanish fighting
bull, as bred for the past 500 years, is still very close to the Urus in its
appearance.
Concept and Technology
The Urus is the Lamborghini among SUVs. Its concept places design, performance
and driving fun firmly and uncompromisingly front and center and redefines the
benchmark for the competition. Yet it offers plenty of space for four people and
a generous amount of luggage or shopping. The Urus is the Lamborghini for
everyday use, for the family, for leisure pursuits with friends.
Most importantly, however, it is a true Lamborghini. The Urus has a unique,
utterly unmistakable appearance. It looks powerful, but not bulky. It is
muscular and highly athletic, but also elegant. At a length of 4,99 meters, it
fits perfectly into the sporty SUV class. At a height of just 1,66 meters,
however, it is considerably lower than all its competitors. Together with its
width of 1,99 meters, the Lamborghini Urus boasts the perfect proportions for
the super athlete in the segment.
The key to its performance is primarily the drive - the heart of every
Lamborghini. The target has been set - expect around 600 hp (440 kW). Permanent
all-wheel drive with traction control is, of course, a given.
One target is clearly defined - the Lamborghini Urus will beat all comparable
competitors when it comes to CO2 emissions. One important prerequisite for this
is low weight. The Urus will be considerably lighter than its competitors,
sticking firmly to the Lamborghini lightweight design philosophy. The steps to
achieve this include an intelligent material mix for the structure and bodyshell
and, for the first time, systematic lightweight design in the interior, too. The
consistent application of innovative carbon fiber technologies is a given -
Automobili Lamborghini possesses unique know-how in this particular field.
Lightweight design is the decisive prerequisite not only for moderate fuel
consumption, but also for dynamics and handling. The Urus will set new
benchmarks here, too. A low center of gravity and a highly variable bodyshell
height are among the solutions. The Lamborghini SUV is also notable for its
innovative, adaptive aerodynamics. In combination with the variable bodyshell
height, the height-adjustable front spoiler facilitates a good approach angle
and excellent obstacle clearance. At its lowest setting, however, it aids
stability at high speeds. The form is, of course, aerodynamically refined. At
the upper edge of the rear windshield is a deflector that diverts the airflow
along the rear windshield and onto the adjustable spoiler. In combination with
the likewise adaptive rear spoiler, the aerodynamic balance of the Lamborghini
Urus can even be adjusted to suit the prevailing driving conditions.
Lamborghini Urus Concept: Photo Gallery, Review (1/2) and Specifications