The EC145 "Mercedes-Benz Style" helicopter from Eurocopter celebrates its
world premiere on 17th May, 2011 at the European Business Aviation Convention &
Exhibition 2011 (EBACE) in Geneva, after which it will be handed over to a
European customer. Mercedes-Benz designers created the interior, which is
notable for its outstanding versatility and exquisite materials. The EC145
"Mercedes-Benz Style" is tailor-made for luxury-class business and private
travel.
The luxurious interior design was created in the Mercedes-Benz
Advanced Design Studio in the Italian city of Como and is inspired by the
luxury-class saloons created by the brand with the three-pointed star. The EC145
"Mercedes-Benz Style" offers deluxe materials, elegant woods, and ambient
lighting familiar from the S and E-Class that can be adjusted to a number of
different color and brightness settings, as well as spacious multi-function
boxes with various equipment options.
Moreover, the
designers have placed a great deal of emphasis on variability. The passenger
cabin is incredibly versatile, making the EC145 "Mercedes-Benz Style" ideal for
a diverse range of travel needs - from business or family travel, to leisure and
sporting trips. All seats are fixed to rails and can be rearranged very easily
in a number of different arrangements for four to eight passengers, or removed
altogether in order to create space for luggage. The spacious load area also
offers a high degree of flexibility with an extensive range of anchoring options
on the floor and walls.
"Only one year after Eurocopter presented the
EC145 'Mercedes-Benz Style' concept at EBACE 2010, we now are unveiling the
first aircraft and can already announce the initial sale to a European corporate
operator," said Olivier Lambert, Eurocopter's Senior Vice President Sales and
Customer Relations.
About "Mercedes-Benz Style"
In addition to styling iconic automobiles, the designers at Mercedes-Benz also
work on product design in other fields. The portfolio of "Mercedes-Benz Style"
division comprises not only transport-related products, but also furniture and
lifestyle products, as well as industrial design. The business model for
"Mercedes-Benz Style" incorporates contract work - whereby the design rights are
sold to the product manufacturer - and the granting of design licences.