Italian supersports car manufacturer Automobili Lamborghini has opened two
further dealerships in China: Lamborghini Xiamen in the flourishing Fujian
Province of China; and Lamborghini Shanghai Central in Shanghai Xintiandi - the
world-renowned luxury center - making a total of nine locations in China and
Hong Kong.
Stephan
Winkelmann, President and CEO of Automobili Lamborghini S.p.A., said: "Xiamen is
one of the most important economic centers of China and an important strategic
location for the marque, and along with Lamborghini Shanghai Central reinforces
our growing brand presence and strategy for serving the strong East China
market."
Lamborghini has seen more than 100% growth in Chinese sales
volumes for the 2010 year to date compared to 2009. Moreover, Lamborghini's
market share in the exclusive sports car segment has increased year to date from
14.9% in 2009 to 23% in 2010.
The dealerships in Xiamen and Shanghai
Central are the latest developments in Automobili Lamborghini's strategy for
growing its robust worldwide network, and reflect the significant success
already achieved by the brand in China. In addition to Xiamen and the two
dealerships in Shanghai, Lamborghini operates six dealerships in Guangzhou,
Beijing, Chengdu, Hangzhou, Shenzhen and Hong Kong.
"China continues as
one of our most important markets, where we continue to forecast growth," said
Stephan Winkelmann. "The Chinese luxury market continues exponential growth in
line with the country's economic development. The extreme, uncompromising and
Italian appeal of the Lamborghini brand is now well established and sought-out
by the discerning Chinese luxury consumer."
Xiamen, with its reputation
as "The Garden City", is an important Chinese financial center. The new showroom
is operated by top-ten Chinese dealer group Enjoyauto Ltd. Lamborghini's second
Shanghai showroom is located in the heart of Shanghai's Central Business
District, among the city's leading businesses and international luxury brands.