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Funny Renault Ad Imagines World Without Electricity [w/ video]

Source: Renault via Autoblog.com | Published: Sat May 28, 2011

Renault is electrifying the car market with its brand new advertising campaign combining humor and education. This campaign aims to support the shift to a new era in the automotive industry: electric cars.

This funny and poetic film shows with impact how easy is to use an electric car. Directed by Dougal Wilson, the film offers a succession of surprising sketches showing how electricity is already playing a large part in all our lives, before concluding: "we have already switched to electricity for so many things, so why not for travel?"

In one spot, a middle-aged man wakes up for work to the burning whistle of his gas-powered alarm clock and with a few fierce tugs at his coffee maker's rip cord, manages to fire up the gas-gulping machine. That same man, while at the office, walks up to a miniature gas pump to refuel his laptop computer.

The advertising film has already been broadcast in Italy the 18 May 2011 and will appear in France from 30 June. Distribution will then continue in Israel and Australia at the beginning of July, followed by the rest of the world in September.

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