Renault is electrifying the car market with its brand new advertising
campaign combining humor and education. This campaign aims to support the shift
to a new era in the automotive industry: electric cars.
This funny and
poetic film shows with impact how easy is to use an electric car. Directed by
Dougal Wilson, the film offers a succession of surprising sketches showing how
electricity is already playing a large part in all our lives, before concluding:
"we have already switched to electricity for so many things, so why not for
travel?"
In one spot, a middle-aged man wakes up for work to the burning
whistle of his gas-powered alarm clock and with a few fierce tugs at his coffee
maker's rip cord, manages to fire up the gas-gulping machine. That same man,
while at the office, walks up to a miniature gas pump to refuel his laptop
computer.
The advertising film has
already been broadcast in Italy the 18 May 2011 and will appear in France from
30 June. Distribution will then continue in Israel and Australia at the
beginning of July, followed by the rest of the world in September.