Jaguar will play a key role at the 2011 Goodwood Festival of Speed as it celebrates two important anniversaries at the Festival, with a striking automotive 'sculpture' in front of Goodwood House to celebrate 50 years of Britain's most iconic sportcar, the E-Type, as well as the 60th anniversary since Jaguar first won at the gruelling Le Mans 24 Hours race. Expect to see over 35 important Jaguars at the event, including the dynamic UK public debut of the most powerful production Jaguar ever made, the new XKR-S.

Present at the media event yesterday at Goodwood were Yasmin Le Bon with her daughter and fellow model, Amber, who posed alongside arguably the most famous E-type of all - one of two cars to have made an epic, high-speed journey from Coventry to Geneva in March 1961 at the behest of Sir William Lyons. The car, a prototype Series One E-type roadster carrying the registration '77 RW', was delivered by Norman Dewis, Chief Test Driver at the time.

Norman's modern day successor, Mike Cross, Chief Engineer, Vehicle Integrity, at the wheel of the new Jaguar XKR-S, marked the event in style with a series of dramatic demonstration runs up the notorious Goodwood hill.

Joining Mike in taking on the hill was ex-Le Mans and BTCC racer Anthony Reid driving an XFR - his enthusiastic driving style won him the TAG Heuer 'Most Spirited Getaway' award.

The Festival will start on Thursday 30 June with the Moving Motor Show - a chance for visitors to experience the latest Jaguar road cars and even get behind and take on the Goodwood hill.