Automobili Lamborghini officially opened two new dealerships in China. The
first, in Chongqing, marks the second dealer in western China and continues the
brand's important expansion in the region. The second was opened in Dalian:
Lamborghini Dalian is the Italian super sports car manufacturer's first
dealership in Northeast China.
In South Korea, in Seoul - where Lamborghini has been present since 2007 -
Lamborghini's partner Charmzone has opened a new showroom in the city center.
In addition to the new dealerships Lamborghini operates 12 existing Chinese
outlets in Guangzhou, Beijing, Shanghai (two locations), Chengdu, Hangzhou,
Shenzhen, Xiamen and Tianjin, Kunming, Qingdao and Wuhan. Lamborghini has also
dealerships in Macau and Hong Kong and expects a total of 20 dealerships to be
operational by the end of 2012.
Since opening its first dealership in Beijing in 2004, Lamborghini's consistent
sales growth has stemmed from the company's commitment to developing
Lamborghini's share of China's luxury super sports car market. In 2010, 206
units were delivered, representing a 150% growth over 2009. Lamborghini has
continued this momentum and, year to date at end November 2011, has delivered
over 300 units.
"We stated our plans five years ago to balance our worldwide sales across three
regions: the USA, EMEA and Asia, and our on-going expansion within China plays
an important part in that strategy," said President and CEO of Automobili
Lamborghini, Stephan Winkelmann. "The Chongqing showroom develops an important
presence for us in Western China, and Lamborghini Dalian enjoys an unrivalled
location among the city's leading businesses and international luxury brands. We
look forward to continuing our expansion plans in the important Chinese market."