Bentley bounced back to pre-recession levels of demand during 2011, with
strong growth in all major markets. Globally, sales were up 37% to 7003 for the
calendar year with sales accelerating as the year progressed. December sales
were 1059 (up 69% on the same month in 2010), the best month since Bentley's
pre-recession record of 2007 and the second best month ever.
The US continues to be Bentley's number one market with 2021 cars sold in 2011,
an increase of 32%. For the first time ever, however, China took second spot
with sales for the region virtually doubling to 1839 and surpassing the previous
year's record before the end of July. This achievement is even more remarkable
considering Bentley has been present in Mainland China for less than ten years.
Other regions have also performed very well. Continental European sales
rebounded to 1187 (an increase of 53%) led by strong demand in Germany where
sales have increased by a remarkable 88%. The UK proved to be extremely
challenging over the past months, but still saw an increase of over five per
cent with 1031 cars sold. Indeed, all major markets are up including the Middle
East despite the political instability that has beset certain markets.
Bentley's Chairman and Chief Executive, Wolfgang Dürheimer, said: "It has been a
tremendously good year for Bentley. The dramatic sales growth reflects a global
strength to the Brand and a recognition of the quality, craftsmanship and
engineering excellence of our cars. It is also testament to the work of the
entire Bentley Team whose passion and daily commitment has delivered this
outstanding result. It has been particularly pleasing to see renewed interest in
Bentley in established as well as and new and emerging markets, all of which is
contributing to a positive financial result for 2011.
"We want that success to continue and, with a new Continental V8 set to attract
new customers in 2012, have ambitious but realistic plans which reflect global
economic conditions as much as our new product line up."
The strong performance was the result of strong demand across the range, with
the new Continental GT unsurprisingly proving the most popular Bentley with 2404
GTs delivered - over a third of Bentley's total sales volume. Sales were boosted
significantly in December with the first deliveries of the new soft-top
Continental GTC, a new model which has received fantastic reviews from media and
customers alike. Together with the Bentley Mulsanne, which continues to maintain
a healthy order bank constantly replenished as more customers get to drive the
flagship Bentley, sales growth is expected to continue unabated during 2012.