(continued from above)
The world market of all-terrain SUVs has been growing strongly since 2005. In
Russia, all-terrain vehicles have long been predominant and currently account
for 20% of the market, the majority being vehicles in the compact SUV segment.
However, in China and Western Europe the market share of the SUVs has reached
10%, and covers a variety of expectations. In Europe, this market share of the
SUVs in segments C and D is increasing to the detriment of the SUVs of the E
segment.
In China, it is the attraction of the vehicle's status that is sought after. In
Europe, it fulfils the desire for distinctive multipurpose vehicles, compact and
with an environmental impact comparable to that of a conventional saloon.
Therefore, the 4008 is an ideal response to the changes in these markets, it is
a competitive vehicle serving the marque's ambition in the international market.
Presented as a world premiere at the 2012 Geneva Motor Show, 4008 will go on
sale initially in international markets from 2012 second quarter.
Distinctive Style
Born of the PSA - Mitsubishi partnership, the 4008 naturally has a strong
Peugeot identity. The new stylistic codes of the marque are judiciously adapted,
such as the floating grille and the feline design of the lamp units with visual
signature: at the front, a line of LED daylight running lamps that complement
the headlamps and three red claws sculpted rear lamps.
The off-road character has been emphasized by adopting a vertical design of
grille, inclusion of body sill protectors and prominent wheel arch protection
trims, to accommodate large wheels enhanced by the sophisticated design of the
wheel rims.
The almost-horizontal bonnet grooves and the style line - which extends to the
rear wing where it descends again crossing the lamp - are a distinctive feature
and appear to hollow out along the body side, accentuating the strong and
dynamic aspect of the 4008.
The work carried out by the design style team, down to the smallest detail,
gives the 4008 a high class elegance in line with its positioning.
The exterior is, among other things, set off with chromed components and the
interior ambiance is enhanced by the choice of materials, like the soft texture
fascia, to the instrument panel visor and the lacquered black decoration of the
centre console.
A glass panoramic roof provides extensive light for the occupants in the
passenger compartment and is supplemented with side LEDs for night/dark light
illumination for reading.
With its particular style, strong and distinctive, the 4008 is firmly rooted in
the world of the compact SUV. Its features and its equipment - like the Open &
Go system, 18" alloy wheels, a touch screen navigation system, and reversing
camera - are a result of the Brand's modernity and upmarket vision of
all-terrain vehicles.
Peugeot 4008: Review (2/2)
