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Ram Laramie Longhorn edition is also distinguished by
its unsurpassed interior refinement. Building on the award-winning interiors of
the Ram 1500 and Ram 2500 / 3500 Heavy Duty pickup trucks, Laramie Longhorn
shatters truck stereotypes.
A full leather interior, engraved details and
burled walnut woodgrain surfaces lend the Ram Laramie Longhorn edition an
unmatched level of sophistication and style.
Laramie Longhorn is
available with a choice of dark slate gray and russet or bark brown and light
pebble beige interior colors. The interiors feature 100 percent leather seat
coverings with laser-etched bolsters (bark brown only). The leather-wrapped
steering wheel receives special stitching while door trim front and rear is also
wrapped in leather and features special stitching, wood grain and LED
door-handle and map-pocket lighting.
The Ram Laramie Longhorn edition
offers two seating options. The first is a sophisticated dark slate gray with
premium russet-hued seat leather. The second is southwestern-influenced light
pebble beige with bark brown seat leather. The bark brown interior incorporates
laser-etched filigrees, with a hand-worked appearance.
Seat fronts for
both themes include a stitched-on leather Laramie Longhorn badge, either branded
(russet) or laser-etched (bark brown).
Contrasting leather welts, also
called piping, provide seat-edge emphasis. Additional accents are created along
either side the welts by tan or dark slate-colored deck-seam stitching.
Ram Laramie Longhorn edition features unique leather front seatbacks
distinguished by flap-closure pockets whose details authentically evoke
saddlebags. Each pocket is secured with silver steer-logoed, tooled-metal buckle
with a magnetic clasp.
Instrument Panel / Dash
Longhorn edition owners will be greeted by the highest-quality materials every
time they climb behind the wheel.
Laramie Longhorn's exclusive instrument
cluster takes on the appearance of hand-wrought jewelry with six liquid chrome
gauge rings set against a painted taupe silver background and a tooled-metal
Laramie Longhorn edition badge set inside the left-hand ring.
main gauge rings feature a hand-crafted look with a coined inner edge and
filigrees engraved on the top surface. Set inside those rings, the lower edges
of the gauge cluster dials are detailed with small filigrees that are softly
backlit at night.
The Ram Laramie Longhorn edition's dash features a
center stack trimmed in burled walnut wood graining. The wood grain is stained
in one of two complementary shades, matched to either the russet or bark brown
interior theme. Chrysler designers borrowed from high-end furniture-grade and
gun stock designs in their choice of wood grain.
Painted taupe silver
side bezels, resembling polished pewter, are special to the Laramie Longhorn,
while chrome vent rings complete the center stack's details.
passenger side, the upper glove box door - there are two - becomes a focal point
with the addition of a full-length, filigree-engraved aluminum band and Laramie
Longhorn edition badge.
Beneath the instrument panel is soft, new
footwell lighting, providing both a functional and aesthetic interior
The Ram Laramie Longhorn's cavernous
double-stacked center console is topped with a soft, double French-stitched
full-leather lid featuring either a branded (russet) or laser-etched (bark
brown) Laramie Longhorn logo.
The pewter-colored highlights from the
center stack flow rearward, continuing along the outer edges of the center
console. A chrome ring outlines the console's center bin and cupholders.
Steering Wheel and Shifters
Ram Laramie Longhorn's steering wheel
and shifters - console mounted on 1500, column mounted on 2500 and 3500 Heavy
Duty models - feature premium leather. Matching X-stitch detailing sets off both
the steering wheel and shifter.
The leather console shifter on 1500
models is entirely new, accentuated by taupe silver side panels and a bright
chrome base. The leather column shifter on Heavy Duty models is completed by a
chrome end cap.
Armrest uppers are wrapped in premium
leather and accented with the same dual French stitch used on the center console
lid and instrument panel. Burled walnut-grained panels trimmed by chrome tracers
add to all four doors' visual appeal.
Ram Laramie Longhorn editions
receive remote lighting at the inside door handles and a full-length light that
illuminates the truck's multi-function lower map pockets, front and rear.
Laramie Longhorn's luxurious carpet is protected by
specially designed all-weather rubber mats with polished metal Ram Laramie
Longhorn edition Badge and removable carpet inserts. The mats themselves
incorporate the filigree designs from the dash and seats, while the snap-in
inserts are a high-end, color-flecked Berber-style weave that luxuriously blends
the two interior colors.
Along the doorsills new brushed-silver
Ram-branded sill plates resist scuffs and add visual appeal.
Laramie Longhorn comes equipped with all of the standard
equipment found on the top-level Ram Laramie and adds a navigational radio,
remote start, back-up camera, front ventilated seats and rear heated seats.
Power adjustable pedals with memory and front heated seats with 10-way driver's
adjustment - standard on Ram 1500 Laramie models - are also added to Ram Heavy
Duty Laramie Longhorn editions.
"Ram Truck owners and dealers tell us
they love everything about the new Ram 1500, 2500 and 3500," added Diaz. "With
so many great features, we weren't surprised to see our most well-equipped model
- Ram Laramie - making up 25 percent of our sales. There's a healthy market for
luxury pickup trucks and Ram Laramie Longhorn edition hits the mark."
Laramie Longhorn will be available in 1500 (half-ton), 2500 HD (3/4 ton) and
3500 HD single and dual rear wheel (1 ton), Crew Cab and Mega Cab; four-wheel
drive and two-wheel drive; and short- and long-wheelbase models.
Longhorn will join the other Ram trim levels, which include: ST, SLT,
Outdoorsman, Sport (1500 only) Laramie and Power Wagon (2500 only).
Laramie Longhorn models will go on sale first quarter 2011.
Ram 1500 Laramie Longhorn Edition: Photo Gallery, Review (1/2) and Specifications