(continued from above)
As part of these efforts, Jeep also announced that it will produce the 2012
Jeep Wrangler Call of Duty: MW3 Special Edition. Available in Jeep showrooms
this November, the new limited-edition Jeep Wrangler will be available in both
two-door and four-door (Jeep Wrangler Unlimited) models.
"The Jeep
brand's partnership with Activision allows us to combine our new, more powerful,
more exciting and more fuel-efficient Jeep Wrangler with the latest version of
one of the most popular gaming experiences in the world," said Mike Manley,
President and CEO - Jeep Brand, Chrysler Group LLC. "This opportunity enables us
to demonstrate Jeep Wrangler's unique combination of fun, capability and
performance to a broad and growing group of consumers."
The presence of a
Jeep Wrangler in the game is a natural fit, including an in-game integration
into the epic single-player storyline of "Call of Duty: Modern Warfare 3," a
Spec-Ops level and the title's much anticipated multiplayer experience.
"We are very excited to extend our partnership with Jeep, which not only marries
two of the world's most iconic brands - Jeep Wrangler and Call of Duty - but
also creates a number of unique consumer touch points," said Tim Ellis, Chief
Marketing Officer for Activision. "The Jeep Wrangler perfectly embodies the
authenticity and dynamic energy of Call of Duty: Modern Warfare 3, and our teams
have worked hard to create an integrated partnership that enhances both brands."
Based on 2012 Wrangler Rubicon
The 2012 Jeep Wrangler and
Wrangler Unlimited Call of Duty: MW3 Special Edition is based on the Jeep
Wrangler Rubicon model and features Rubicon wheels finished in semi-gloss black.
Available in Black or Bright Silver, the exterior features "Call of Duty: MW3
Special Edition" graphics on the front fenders and spare tire cover.
The
vehicle also features a unique "power-dome" hood, along with such Mopar
accessories as a winch-ready front bumper, rear bumper, rock rails, taillamp
guards and a fuel-filler door. Inspired by the most recent version of
Activision's popular "Call of Duty" games, the new limited-edition Wrangler
delivers legendary Jeep capability, aggressive off-road tires, live
axles with locking differentials in the front and rear, and a two-speed transfer
case.
Available dealer-installed Mopar performance parts include a Warn
winch, 2-inch lift kit and classic five-spoke wheels.
Interior
appointments include model-specific black seats with accent stitching and Call
of Duty logos, unique gauge cluster graphics, dashboard serialized plaque,
dashboard grab handle with logo, accent stitching on arm rest, console lid, and
steering wheel, Mopar Slush Mats with logo, and rear cargo mat with logo
(Unlimited only).