(continued from above)
The DeZir concept car illustrates the brand's commitment to styling which
illustrates the three keywords that communicate the brand's vision, namely
'simple', 'sensuous' and 'warm'. Indeed, DeZir's sensuous lines and bright red
finish are suggestive of the passion that cars have always inspired.
Powered by an electric
motor, this sports coupe combines respect for the environment with undeniable
elegance.
Under the leadership of Laurens van den Acker, Renault Design
took its inspiration from the brand's new signature 'Drive the Change!' to
explore the brand's styling roots and convey a more emotional dimension.
Behind the Beauty, an Electric Car
The 'Z' in the name DeZir is a
direct reference to Renault's Z.E. signature, and several features of its design
are suggestive of two qualities readily associated with electric mobility,
namely advanced technology and light weight.
To provide rhythm and
balance to the overall package, its smooth, fluid skin contrasts with the ripple
effect employed for the aluminium side panels, roof and headlight 'eyelids'.
DeZir's front end features a full-width air-intake that strikes out either
side of a large, vertically positioned Renault logo which proudly asserts the
car's pedigree. Meanwhile, the chrome finish of the diamond contrasts with the
dark aspect of the grille to express the statement still further.
The
headlights take the form of backlit prisms, which make them a highly graphic
feature. The frontend design provides a glimpse of the new front-end identity
which is poised to become a feature of all Renault models in the future.
Rear lighting is provided by an illuminated, seemingly floating strip that
extends across the full width of the car. The Renault logo is highlighted by
backlighting through the fins of the grille and consequently appears to hover in
the middle of this space.
Renault DeZir Concept: Review (2/2)
