2012 Volkswagen Up

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The 2012 Volkswagen up! measures a short 139.4 inches (3.54 meters) and is a specialist for everyday urban living.

In launching the 2012 up!, Volkswagen is not only putting a new car in motion; it is also redefining the parameters of customization and financing. This means that along with clearly delineated equipment lines on the up!, new features will be offered such as up! boxes - e.g. box sets for shopping, long trips or for children on board. The 2012 Volkswagen up! will have an infotainment system that owners can tailor to their personal profiles using apps. And because a small car needs to be affordable, a new financing model known as AutoCredit2 that is exclusively tailored to up! buyers will offer greater financial freedom thanks to its flexible configuration options. And for many people, this will make the goal of driving a safe and economical new car more attainable than ever. Like the Beetle back in the 1950s, one could say that the up! is once again "democratizing" car driving.

The 2012 Volkswagen up! will first be launched in the European market. It all starts this December. There are 3 versions for different budgets and needs: take up! is the entry-level car, move up! the comfort-oriented one and high up! the top version. Directly at the car's market launch, there will also be 2 independent models based on the high up!: the up! black and the up! white.

2012 Volkswagen up!: Dimensions and Styling for the World's Metropolitan Areas

With its noted 139.4 inch (3.54 meter) length and 64.6 inch (1.64 meter) width, the 2012 Volkswagen up! is one of the smallest four-seat cars. The Volkswagen up! is 58.3 inches (1.48 meters) tall. Its overall length consists of conspicuously short body overhangs and a very long wheelbase - a body layout that fully utilizes the space available in the new design. Klaus Bischoff, Head of Design for the Volkswagen Brand says: "If the goal is to maximize space, the ideal form for a small car would be a rectangular box. In the up! we were able to sculpt such a box with a clean and powerful design that does not lose sight of space utilization."

The front end of the 2012 Volkswagen up! reveals much about the car's character. Klaus Bischoff: "The face is unmistakably that of a genuine Volkswagen, but with a very independent personality. Naturally, the familiar styling characteristics of our brand face can also be found on the up! - the emphasis of horizontal elements and the connection of the grille and headlights to form a band, the accents created by small angles and the characteristic light signature of the headlights. But more than on any of the other models, the up! definitely shows a smile. The up! is simply appealing, and it appeals in a simple way."

Volkswagen Up: Review (2/2)